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Beginner to Advanced Digital Marketing Certification
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Welcome To The Course
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Introduction To Digital Marketing5 Topics
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Identifying KPIs (Key Performance Indicators)2 Topics
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Search Engine Optimisation
Introduction To SEO10 Topics-
Breaking down our SEO into three steps
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Long-tail vs. short-tail SEO keywords
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Introduction to the Google keyword tool for SEO
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Google Voice SEO and Answer Box SEO
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Three other SEO keyword toolsÂ
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Keyword density vs. keyword stuffing
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Creating a full list of SEO keywords to rank for and tracking them
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Keyword Checklists
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Keyword Questions and Answers
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Building long-term keyword authority
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Breaking down our SEO into three steps
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Strategies for popular business types3 Topics
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Google Analytics4 Topics
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Mastering Google Search Console (Formerly Webmaster Tools)5 Topics
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On-Page SEO21 Topics
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SEO page length
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Cornerstone Pages and crucial on-page elements
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Website load speed plugin to boost SEO
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Another website speed plugin to speed up WordPress even more
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Result in traffic weeks after optimizing my site speed to a 90+ score
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Automatically translate your site, rank in other languages & get more traffic
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Google EAT SEO, Google YMYL and what Google thinks is good content for SEO
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Revive Old Posts plugin for social sharing, scheduling & SEO boost
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Writing enticing meta tags to increase Google search result page clickthrough
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How to set up the Yoast plugin for SEO
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Setting your SEO meta tags with Yoast in WordPress or directly in HTML
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Writing better Title and Meta tags
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Change in Google use of meta tags
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No-follow vs. follow links
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Linking A Page To Itself
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No-follow SEO update and the new UGC and Sponsored attributes
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Creative uses of the no-follow tag on your website
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Title tooltip tag for SEO
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Image ALT tag for SEO
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On-page SEO introduction
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Influencing SEO ranking with intent-match strategy
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SEO page length
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Off-Page SEO9 Topics
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Common SEO mistakes
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SEO Strategies: Rank higher and be smarter5 Topics
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Copywriting For SEO5 Topics
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SEO Tools2 Topics
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Social Media MarketingAn Introduction To Social Media Marketing3 Topics
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Lesser-known Social Media Platforms And Strategies4 Topics
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Tactics For Social Media Marketing Success3 Topics
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Instagram Marketing10 Topics
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Instagram marketing section introduction
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Different possible posts on Instagram
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How the feed algorithm works and tips to take advantage of it
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Explore and discover algorithm and how to go trending
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Instagram reels
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Carousel posts, when and how to use them for most engagement
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Introduction to Instagram stories
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Whom you should follow and network with
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Case study of hiring influencers for Instagram marketing
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Enabling insights
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Instagram marketing section introduction
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Facebook Marketing18 Topics
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Easiest Facebook marketing: From your own personal page
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How Facebook is becoming the new LinkedIn
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Facebook Page introduction
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Facebook Page set up
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Page banner size
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Setting the brand image
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Facebook page profile picture
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Facebook page call to action button and about section
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Creating a store on your Facebook page
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Examples of well-run Facebook pages for two different types of businesses
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Explaining the viral coefficient formula
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Viral coefficient calculator
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Viral coefficient calculator
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Ads having a role in virality
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Facebook marketing section introduction
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Facebook groups vs. Facebook business pages vs. Fan pages
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How the Facebook algorithm works
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How to make engagement generate more engagement
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Easiest Facebook marketing: From your own personal page
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TikTok Marketing20 Topics
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First thing after you create your account - creating a screen name
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Importing your friends to build up an initial audience
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What to expect when you are just starting out
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Using TikTok hashtags
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Example: How to find good hashtags and use them
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Results of posting 24 hours later - 200 views
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Joining TikTok challenges and trending hashtags
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Networking, commenting, liking
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Influencer marketing
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Phone camera stands
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Microphones for TikTok
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TikTok ad account setup
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Creating your first ad
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Advanced ad setup
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Troubleshooting Problems
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TikTok Ad Results
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Showing more results of what it took to get 1,000 followers
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TikTok Ads Strategy
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Explaining the accounts shown in this course
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TikTok marketing section introduction
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First thing after you create your account - creating a screen name
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Twitter Marketing13 Topics
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Twitter marketing section introduction
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Branding your Twitter page like a professional
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What to do on Twitter on day 1
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Tweet formula: How much and what types of content to tweet
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Using hashtags in your social media updates
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Ideal tweet length to maximize engagement and retweets
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Ideal number of hashtags to use in a tweet to amplify sharing & engagement
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Best days and times to tweet
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Make your own business hashtag
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Creating pseudo-awards for virality and resharing
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Strategies for pinned tweets
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Influencer marketing tip using Twitter lists
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The "tweetables" strategy
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Twitter marketing section introduction
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Social Media Marketing Strategy & Calendars9 Topics
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Section introduction - creating a social media marketing calendar and beyond
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How to get the pretty social media marketing calendar for your own use
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Overview of potential goals and strategies
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Social media marketing calendar to help you manage your online marketing
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Social media marketing calendars part 2
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Adding themes to your calendar days
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Social media post strategies
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How long Social Media postings should take
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When to not use a Social Media Calendar
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Section introduction - creating a social media marketing calendar and beyond
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Email MarketingEmail Marketing Fundamentals4 Topics
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Email Marketing With Mailchimp9 Topics
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Email Marketing giveaway strategy
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Generating Mailchimp Subscriber Forms
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List building mistakes to avoid
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Discussing MailChimp and pros and cons of other email marketing providers
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Creating a list
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Technically setting up the autoresponder in MailChimp
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First email of the autoresponder
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Second autoresponder email
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Adding more emails in your autoresponder
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Email Marketing giveaway strategy
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Email Marketing Strategy5 Topics
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Introduction To Design SkillsIntroduction To Design Skills3 Topics
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Paid AdvertisingIntroduction To Google Advertising3 Topics
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Email Marketing Fundamentals
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