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Beginner to Advanced Digital Marketing Certification
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Lesson 1 - Welcome To The Course
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Lesson 2 - Introduction To Digital Marketing5 Topics
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Lesson 3 - Identifying KPIs (Key Performance Indicators)2 Topics
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Search Engine Optimisation
Lesson 1 - Introduction To SEO10 Topics-
Lesson 1 - Breaking Down Our SEO Into Three Steps
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Lesson 2 - Long-Tail Vs. Short-Tail SEO Keywords
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Lesson 3 - Introduction To The Google Keyword Tool For SEO
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Lesson 4 - Google Voice SEO and Answer Box SEO
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Lesson 5 - Three Other SEO Keyword ToolsÂ
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Lesson 6 - Keyword Density Vs. Keyword Stuffing
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Lesson 7 - Creating A Full List Of SEO Keywords To Rank For And Tracking Them
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Lesson 8 - Keyword Checklists
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Lesson 9 - Keyword Questions and Answers
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Lesson 10- Building Long-Term Keyword Authority
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Lesson 1 - Breaking Down Our SEO Into Three Steps
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Lesson 2 - Strategies For Popular Business Types3 Topics
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Lesson 3 - Google Analytics4 Topics
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Lesson 4 - Mastering Google Search Console (Formerly Webmaster Tools)5 Topics
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Lesson 1 - Setting Up Your Google Search Console - Formerly Known As Webmaster Tool
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Lesson 2 - Creating Your Sitemap.xml
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Lesson 3 - Submitting New URLs And Checking For Page Status And Indexing
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Lesson 4 - Where Your Pages Are Ranking And Page/Query Performance
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Lesson 5 - User Experience Section Of Google Search Console
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Lesson 1 - Setting Up Your Google Search Console - Formerly Known As Webmaster Tool
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Lesson 5 - On-Page SEO21 Topics
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Lesson 1- SEO Page Length
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Lesson 2 - Cornerstone Pages And Crucial On-Page Elements
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Lesson 3 - Website Load Speed Plugin To Boost SEO
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Lesson 4 - Another Website Speed Plugin To Speed Up WordPress Even More
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Lesson 5 - Result In Traffic Weeks After Optimizing My Site Speed To A 90+ Score
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Lesson 6 - Automatically Translate Your Site, Rank In Other Languages & Amp - Get More Traffic
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Lesson 7 - Google EAT SEO, Google YMYL And What Google Thinks Is Good Content For SEO
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Lesson 8 - Revive Old Posts Plugin For Social Sharing, Scheduling & Amp - SEO Boost
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Lesson 9 - Writing Enticing Meta Tags To Increase Google Search Result Page Clickthrough
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Lesson 10 - How To Set Up The Yoast Plugin For SEO
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Lesson 11 - Setting Your SEO Meta Tags With Yoast In WordPress Or Directly In HTML
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Lesson 12 - Writing Better Title And Meta Tags
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Lesson 13 - Change In Google Use Of Meta Tags
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Lesson 14 - No-Follow Vs. Follow Links
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Lesson 15 - Linking A Page To Itself
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Lesson 16 - No-Follow SEO Update And The New UGC And Sponsored Attributes
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Lesson 17 - Creative Uses Of The No-Follow Tag On Your Website
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Lesson 18 - Title Tooltip Tag For SEO
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Lesson 19 - Image ALT Tag For SEO
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Lesson 20 - On-page SEO introduction
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Lesson 21 - Influencing SEO Ranking With Intent-Match Strategy
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Lesson 1- SEO Page Length
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Lesson 6 - Off-Page SEO9 Topics
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Lesson 1 - Off-Page SEO Section Introduction
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Lesson 2 - Google SEO For New Websites & Amp - Google Citations
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Lesson 3 - New Citations
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Lesson 4 - Publicity For SEO
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Lesson 5 - How To Get Links On Wikipedia
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Lesson 6 - What Makes A Link Good For SEO
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Lesson 7 - Guest-blogging for SEO - How To Do It Properly
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Lesson 8 - Brute Force Outreach For Links
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Lesson 9 - SEO Competitor Link Research
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Lesson 1 - Off-Page SEO Section Introduction
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Lesson 7 - Common SEO Mistakes
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Lesson 8 - SEO Strategies: Rank Higher And Be Smarter5 Topics
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Lesson 9 - Copywriting For SEO5 Topics
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Lesson 1 - Introducing On-Page SEO And Combining It With Sales Copywriting
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Lesson 2 - Sales Page Conversion Checklist To Boost Sales In Addition To SEO
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Lesson 3 - Example Of A Highly Converting Sales Page
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Lesson 4 - How To Increase Sales By Adding Scarcity
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Lesson 5 - Ranking Factor Myths From Google Staff
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Lesson 1 - Introducing On-Page SEO And Combining It With Sales Copywriting
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Lesson 10 - SEO Tools2 Topics
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Social Media MarketingLesson 1 - An Introduction To Social Media Marketing3 Topics
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Lesson 2 - Lesser-known Social Media Platforms And Strategies4 Topics
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Lesson 3 - Tactics For Social Media Marketing Success3 Topics
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Lesson 4 - Instagram Marketing10 Topics
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Lesson 1 - Instagram Marketing Section Introduction
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Lesson 2 - Different Possible Posts On Instagram
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Lesson 3 - How The Feed Algorithm Works And Tips To Take Advantage Of It
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Lesson 4 - Explore And Discover Algorithm And How To Go Trending
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Lesson 5 - Instagram Reels
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Lesson 6 - Carousel Posts, When And How To Use Them For Most Engagement
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Lesson 7 - Introduction To Instagram Stories
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Lesson 8 - Whom You Should Follow And Network With
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Lesson 9 - Case Study Of Hiring Influencers For Instagram Marketing
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Lesson 10 - Enabling Insights
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Lesson 1 - Instagram Marketing Section Introduction
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Lesson 5 - Facebook Marketing18 Topics
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Lesson 1 - Easiest Facebook Marketing - From Your Own Personal Page
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Lesson 2 - How Facebook Is Becoming The New LinkedIn
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Lesson 3 - Facebook Page Introduction
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Lesson 4 - Facebook Page Set Up
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Lesson 5 - Page Banner Size
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Lesson 6 - Setting The Brand Image
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Lesson 7 - Facebook Page Profile Picture
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Lesson 8 - Facebook Page Call To Action Button And About Section
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Lesson 9 - Creating A Store On Your Facebook Page
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Lesson 10 - Examples Of Well-Run Facebook Pages For Two Different Types Of Businesses
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Lesson 11 - Explaining The Viral Coefficient Formula
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Lesson 12 - Viral Coefficient Calculator
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Lesson 13 - Viral Coefficient Calculator
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Lesson 14 - Ads Having A Role In Virality
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Lesson 15 - Facebook Marketing Section Introduction
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Lesson 16 - Facebook Groups Vs. Facebook Business Pages Vs. Fan Pages
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Lesson 17 - How The Facebook Algorithm Works
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Lesson 18 - How To Make Engagement Generate More Engagement
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Lesson 1 - Easiest Facebook Marketing - From Your Own Personal Page
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Lesson 6 - TikTok Marketing20 Topics
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Lesson 1 - First Thing After You Create Your Account - Creating A Screen Name
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Lesson 2 - Importing Your Friends To Build Up An Initial Audience
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Lesson 3 - What To Expect When You Are Just Starting Out
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Lesson 4 - Using TikTok Hashtags
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Lesson 5 - Example: How To Find Good Hashtags And Use Them
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Lesson 6 - Results Of Posting 24 Hours Later - 200 Views
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Lesson 7 - Joining TikTok Challenges And Trending Hashtags
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Lesson 8 - Networking, Commenting, Liking
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Lesson 9 - Influencer Marketing
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Lesson 10 - Phone Camera Stands
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Lesson 11 - Microphones For TikTok
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Lesson 12 - TikTok Ad Account Setup
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Lesson 13 - Creating Your First Ad
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Lesson 14 - Advanced Ad Setup
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Lesson 15 - Troubleshooting Problems
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Lesson 16 - TikTok Ad Results
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Lesson 17 - Showing More Results Of What It Took To Get 1,000 Followers
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Lesson 18 - TikTok Ads Strategy
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Lesson 19 - Explaining The Accounts Shown In This Course
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Lesson 20 - TikTok Marketing Section Introduction
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Lesson 1 - First Thing After You Create Your Account - Creating A Screen Name
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Lesson 7 - Twitter Marketing13 Topics
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Lesson 1 - Twitter Marketing Section Introduction
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Lesson 2 - Branding Your Twitter Page Like A Professional
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Lesson 3 - What To Do On Twitter On Day 1
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Lesson 4 - Tweet Formula: How Much And What Types Of Content To Tweet
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Lesson 5 - Using Hashtags In Your Social Media Updates
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Lesson 6 - Ideal Tweet Length To Maximize Engagement And Retweets
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Lesson 7 - Ideal Number Of Hashtags To Use In A Tweet To Amplify Sharing & Amp - Engagement
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Lesson 8 - Best Days And Times To Tweet
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Lesson 9 - Make Your Own Business Hashtag
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Lesson 10 - Creating Pseudo - Awards For Virality And Resharing
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Lesson 11 - Strategies For Pinned Tweets
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Lesson 12 - Influencer Marketing Tip Using Twitter Lists
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Lesson 13 - The "Tweetables" Strategy
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Lesson 1 - Twitter Marketing Section Introduction
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Lesson 8 - Social Media Marketing Strategy & Calendars9 Topics
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Lesson 1 - Section Introduction - Creating A Social Media Marketing Calendar And Beyond
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Lesson 2 - How To Get The Pretty Social Media Marketing Calendar For Your Own Use
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Lesson 3 - Overview Of Potential Goals And Strategies
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Lesson 4 - Social Media Marketing Calendar To Help You Manage Your Online Marketing
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Lesson 5 - Social Media Marketing Calendars Part 2
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Lesson 6 - Adding Themes To Your Calendar Days
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Lesson 7 - Social Media Post Strategies
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Lesson 8 - How Long Social Media Postings Should Take
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Lesson 9 - When To Not Use A Social Media Calendar
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Lesson 1 - Section Introduction - Creating A Social Media Marketing Calendar And Beyond
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Email MarketingLesson 1 - Email Marketing Fundamentals4 Topics
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Lesson 2 - Email Marketing With Mailchimp9 Topics
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Lesson 1 - Email Marketing Giveaway Strategy
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Lesson 2 - Generating Mailchimp Subscriber Forms
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Lesson 3 - List Building Mistakes To Avoid
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Lesson 4 - Discussing MailChimp And Pros and Cons Of Other Email Marketing Providers
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Lesson 5 - Creating A List
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Lesson 6 - Technically Setting Up The Autoresponder In MailChimp
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Lesson 7 - First Email Of The Autoresponder
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Lesson 8 - Second Autoresponder Email
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Lesson 9 - Adding More Emails In Your Autoresponder
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Lesson 1 - Email Marketing Giveaway Strategy
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Lesson 3 - Email Marketing Strategy5 Topics
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Introduction To Design SkillsLesson 1 - Introduction To Design Skills3 Topics
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Paid AdvertisingLesson 1 - Introduction To Google Advertising3 Topics
Lesson 24,
Topic 1
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Lesson 1 – Email Strategy 101
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Welcome To Email Marketing Strategy
In this course, you’ll learn some of the most profitable strategies in Email Marketing. From creating the perfect email broadcast to writing enticing automation emails, get ready to learn from one of the best email marketers in the industry.
Before you start with the video course, please download our slideshow that carefully explains the different email types as well as which copy to use for various email campaigns.
https://youtu.be/M3hJYM_BD44