What is The Future of SEO in 2023? (Plus Best Courses To Study)
Are you an SEO Specialist or considering studying this skill? If so, you’re probably wondering what the future holds for SEO in 2023 and whether it’s worth your time to pursue this! Let’s take a look at the future of SEO in the coming years.
According to MatthewWoodward.co.uk, SEO will continue to be a useful tool for many years to come for businesses to engage customers and rank content on their website. While SEO strategies will change depending on Google’s algorithm and AI advances, the concept won’t change and will continue to be a highly-sought after skill.
Keep reading to find out more about SEO including exactly what an SEO Specialist does, salary expectations, and where you can study to become qualified.
What Does an SEO Specialist Do?
Did you know that SEO has been in practice for over 20 years now? First things first, it’s important to understand exactly what an SEO Specialist does. The techniques applied by an SEO Specialist vary and involve a great deal of knowledge and expertise to execute these effectively.
According to BrainStation, an SEO Specialist’s job is to ensure websites are search-engine friendly by conducting keyword research and optimising page content to grow website traffic and engage customers with relevant content. By doing this and leveraging other SEO tools, this increases the chance of Google ranking the site and boosting business visibility.
That said, there are several strategies that an SEO Specialist can employ to ensure this takes place. So, let’s take a look at some of the key ones:
- Keyword Research
- Content Marketing
- On-Page SEO
- Link Building
- SEO Outsourcing
You’ll always begin with your keyword research as the foundation for the content you will be rolling out on your page and proceed from there. However, we won’t go into too much detail here, let’s focus on why SEO won’t be disappearing anytime soon!
What Changes Can Be Expected For SEO in The Future?
As with almost anything in the world, SEO can expect many changes in the upcoming years in order to improve. What may have worked a few years ago may not be relevant today, so it’s crucial that you keep up to date with the latest changes to be the best SEO Specialist out there!
That said, let’s take a closer look at some of the key changes for SEO that you can expect in 2023 and beyond:
1. Increased Focus On Mobile Compatibility
As you probably already know (in fact, you may be doing this as you read this article), more and more people are choosing to research and read content on their mobile phones due to the sheer ease and convenience. Because of this, it’s crucial that your website is mobile-friendly!
If not, this can drive potential customers away from a site as they navigate to one that they can easily read on their mobile, and this is the last thing you want for your business (especially since it’s easily avoidable).
In fact, mobile-friendliness is one of the most crucial trends for SEO in 2023, and this will only become more important in the years to come. That said, if you want to increase mobile-friendliness for your website there’s a few things you can do:
- Optimise your images so they aren’t too big for the site and cause lags
- Simplify the design of your website as much as possible (less text, larger buttons)
- Use Google AMP
- Utilize a responsive design (Meaning that your website will automatically adjust to fit any screen size no matter the device)
2. Utilising Voice Search
While voice search is still in the early stages of development, almost every device now features virtual assistants such as Siri, Alexa, and Google Assistant. It has become easier than ever to vocalise what you want to search and have your laptop, tablet or cellphone do the searching for you.
As this feature is already is popular, it’s important that SEO Specialists adapt their keyword research appropriately. For example, short keywords are typically used in keyword research as people type in short-form, whereas with voice searching these keyword terms will need to be much longer as people use a more conversational search term when they speak.
In addition to this, people often use voice search to identify local information, meaning that SEO strategies need to include listing business addresses and contact information so that their sites can easily be identified.
3. More Videos
When it comes to ranking your posts, videos are an excellent way to increase conversion and click-through rates. This is especially true when videos are engaging, relevant, and contain interesting up-to-date information.
This is because people prefer to watch videos over reading long paragraphs of text. After all, who doesn’t want to save time? In addition to saving time, videos are also super easy to share with others, which will quickly draw more potential customers to your site.
So, you’ll definitely be seeing more video content as part of an effective SEO strategy in the future!
4. Artificial Intelligence
AI is everywhere and plays a role in nearly everything we do nowadays. That said, SEO is no different!
There are more tools available in 2023 that assist with link-building, content creation, and keyword research which save an SEO Specialist a lot of valuable time. This is especially convenient for inexperienced SEO Specialists who need some guidance and don’t want to make any costly mistakes.
That said, you don’t necessarily need to utilise these tools. However, you do need to get an understanding of how they work and why, as you may want to apply these principles to your own SEO to make sure you aren’t missing out on any important tips that could benefit your site. If you don’t, you may end up falling behind to your competitors and hurting your rankings.
Is SEO a Well-Paid Job?
Wondering if SEO is worth the time and effort? If so, you’ll be surprised at the rewards offered for becoming an SEO Specialist!
According to Intellipaat.com, SEO Specialists are amongst the highest-paid in the Digital Marketing domain and this is because of the high demand for them. In fact, the average salary for an SEO Specialist in the United States is approximately US$69k per annum or $75–100/hour. That said, this can vary depending on qualifications and experience.
The best way to ensure that you earn the best salary is by gaining as much experience as possible, keeping up-to-date with the latest SEO trends and strategies, and trying to find work within an SEO agency.
Best SEO Certifications in 2023
Whether you’re already well-versed in SEO or still need to learn the basics, taking a course in SEO is the best way to ensure you get the best jobs and earn more money. So, which are the best SEO Certifications in 2023?
- The Beginner’s Guide to SEO
- SEO Training Masterclass 2023: Beginner to Advanced
- Yoast SEO Academy
- SEO Training Course
- Search Engine Optimization Specialization
That said, our favourite pick is SEO Training Masterclass 2023: Beginner to Advanced. This is because it is the latest, most up-to-date thorough course on SEO in 2023.
This course includes the following:
- 17.5 hours on-demand video
- Certificate of completion
- 84 downloadable resources
- 7 articles
- Access on mobile and TV
Whether you’re a complete beginner or advanced, this course has knowledge and skills that can set anyone above the rest.
You’ll be introduced to the following concepts:
- Gain insight into how all search engines work: Google, YouTube, Amazon, mobile app stores and more.
- Create a very good SEO strategy for your business.
- Learn WordPress SEO, Shopify SEO, and SEO for any other platform like Wix
- Use different search engines mentioned above to your advantage to dominate everywhere on the web
- Rank almost any page in Google search
- Personal help from a responsive and caring instructor
- Do SEO on your own for your website or as a freelancer
Final Thoughts
If you are looking to grow your skills and complete a certification in almost ANY field, then why not check out www.backup.www.skillcrawl.com?
We offer a range of courses that can help you fill the skills gap required to earn the salary you’ve always dreamed of! And the best part? If you’re not sure about what you want to study, we offer a subscription-based model which means you can complete ANY course you wish at any time (you can cancel your subscription whenever you wish).
We understand that paying a once-off lump sum can be daunting and unaffordable for many people, which is why we’ve come up with an affordable way for you to choose from a wide range of courses without making a huge financial commitment.
If that isn’t enough, we are one of the few businesses that offer FREE aptitude assessments to guide you in the right direction career-wise so you aren’t stuck with a course that you don’t want to do.
So, what are you waiting for? Check out what we have to offer here and take your FREE assessment.
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